Portfolio

Various projects that focus on Content Creation, Market Research, and Consumer Behavior !!

Creative Strategy

Learn more about my brand, values, purpose, and more through this document !
Click Me

Content Creation

Creating content for the Meriman Finacial Literacy Program at WWU
Check Me Out

Survey Design and Anaylsis

Group Project #2
Tackle research objectives and conduct a survey to send out to participants.
Download

Descriptive & Inferential Statistics

Group Project #3
Develop Marketing Implications and analysis for a data set.
Download

Segmenting for Target Markets

Group Project #4
Create a target market by segmenting demographic information for each individual vehicle under consideration. Use SPSS statistical analysis functions ANOVA and Duncan’s Post Hoc Test for Age, Education, Income, and Hometown Size analytics
Download

L'Experience Felicite: Patron Analysis & Promotion

Group Project #5
Establishing probable patron preferences with the menu, decor, and atmosphere. Determining whether younger or older people prefer unusual entrees and or unusual desserts. Initiating a target market for probable patrons. Finding viable advertising mediums for promotional efforts.
Download

Segmentation analysis of autoconcepts vehicle models

Group project #6
Analyzing the linear relationship between nine independent variables (consisting of seven demographic and two attitude variables) and one dependent variable (desirability rating of each vehicle under consideration.
Download

Behavioral Analysis #2

Gain insights into the consumer behavior and decision making processes integral to the children’s physical therapy and rehabilitation industry in Bellingham, Whatcom County.
Download

Behavioral Analysis #3 and
Final Presentation

Written portion of final report. To increase funding and volunteer support for Kids in Motion Therapy Clinic (KIMTC) through targeted marketing strategies.
Final Written Download
Final Visual Download