Group Project #4 Create a target market by segmenting demographic information for each individual vehicle under consideration. Use SPSS statistical analysis functions ANOVA and Duncan’s Post Hoc Test for Age, Education, Income, and Hometown Size analytics
Group Project #5 Establishing probable patron preferences with the menu, decor, and atmosphere. Determining whether younger or older people prefer unusual entrees and or unusual desserts. Initiating a target market for probable patrons. Finding viable advertising mediums for promotional efforts.
Group project #6 Analyzing the linear relationship between nine independent variables (consisting of seven demographic and two attitude variables) and one dependent variable (desirability rating of each vehicle under consideration.
Gain insights into the consumer behavior and decision making processes integral to the children’s physical therapy and rehabilitation industry in Bellingham, Whatcom County.
Written portion of final report. To increase funding and volunteer support for Kids in Motion Therapy Clinic (KIMTC) through targeted marketing strategies.