Staying Agile and Responding Early to Change

By
Peyton Hume
22 Apr 2025
5 min read
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Introduction

Being Agile is a term we hear a lot in IMC, but how can we stay agile EARLY and be okay with change? In this blog, I explain the mindset of agile, team collaboration with agile, and a small test to see if you're being agile in your environment. 

Why Agility Is a Mindset, Not Just a Method

Staying agile isn't about stand-ups, breaking up work, or communicating effectively. These are tools that are helpful to staying agile but useless without the right mindset. Being agile is about how we think and respond in the face of uncertainty. You need to embrace that:

  • Change is inevitable.
  • Perfection is a moving target.
  • Feedback is a gift, not a threat.

Change is specifically something that I struggle with, but you can’t run from it. We don’t like change because we don’t ever know the final outcome, it could be anything. Us as humans can’t stand uncertainty, but the thing is that change IS certain; it's the one thing you can count on. 

Taking feedback can be hard to not make it personal, but that's the challenge. Feedback is always a way to improve your skill set and hone it. Feedback can be in the form of in-person or even a comment on an analysis report, but either way it still holds the same idea. Get rid of the notion that feedback is negative criticism, it's constructive. Once you adapt that, and how change is actually beneficial, you can properly take on the agile mindset. 

Team Collaboration

Staying agile isn’t just something that you take on yourself, it thrives in team settings. Keeping open communication, set norms, collaborative planning, and regular check-ins help everyone stay aligned and in the loop. What could this look like in execution?

  • Weekly cross-functional standups between creative, strategy, and analytics teams
  • Clear expectations that changes are not setbacks, but steps forward
  • Encouraging each voice to contribute to problem-solving

When everyone is on the same page about what is expected, your team will become more resilient and responsive.

Reflection: Are YOU Being Agile? 

Agility sounds good in theory, but how often do we stop and ask ourselves: Are we actually living it out in practice? It's easy to say that we are being agile because of how we respond to change decently, but it’s more than that.  It’s about the ability to move with purpose, pivot with confidence, and act before things break down. To test how agile you are, ask yourself these questions:

  1. Are You Proactive or Reactive?
  2. Do you see change as a threat or as an opportunity?
  3. Are you communicating regularly and clearly across teams?
  4. When you get feedback, how quickly do you act on it?
  5. If someone asked you to describe how you’re being agile, could you confidently explain it?

Reflection is important in every environment that you are a part of; friendships, family, school, and especially a work setting. When you regularly reflect, you don’t just improve a project—you grow your mindset, your team’s confidence, and your long-term impact.

Conclusion

In this blog you learned about staying agile and how the majority of agile is mindset and team collaboration. Agile can be many different things, but it's how YOU handle, that’s what makes the difference. If you found this blog interesting and helpful, you should read up on my other blogs talking about kanbans, website building, and influencer marketing! 

Peyton Hume
Director of Operations